Running a domiciliary care or supported living business takes a lot of hard work and when you finally start making a profit, it feels great! But here’s a big question:
What should you do with that extra money?
Many care business owners just take the profit home. And while that’s tempting, it might not help your business grow.
If you want your care business to go further, faster, you need to reinvest some of those profits wisely.
Let’s break it down.
🚫 Why Some Care Businesses Stop Growing
A lot of service-based businesses (like dom care) hit a wall. Things feel stuck.
It’s not because they aren’t good at delivering care. It’s because they don’t know where to put their profits to keep the business moving forward.
Unlike factories that buy more machines, in care – we sell time, trust, and people. So it’s harder to know what to invest in.
✅ The Smart Way to Use Your Profits
If you want to grow your domiciliary care or supported living business, there are two main areas to reinvest your money:
- Marketing and Your Care Brand
This means telling people who you are, what makes your service different, and why they should trust you with their loved ones.
✅ Update your website with SEO keywords like “dom care in [your town]” or “supported living for young adults”
✅ Write blog posts answering questions families have about home care
✅ Run local Facebook or Google Ads
✅ Design brochures for letter drops
✅ Share success stories from clients and families
Why it matters:
A strong brand helps you get more clients, stand out from competitors, and charge a fair price for great care.
- Hiring and Training Great Care Staff
Your team is everything. Reinvesting in your staff helps your business grow and keeps clients safe and happy.
✅ Hire senior carers or team leaders to help with supervision
✅ Offer bonuses or referral incentives
✅ Pay for high-quality training or NVQs
✅ Recruit a care coordinator to take pressure off you
✅ Make onboarding smoother so new carers can start faster
Why it matters:
Better carers deliver better care. And that helps you take on more clients, keep contracts, and build trust with commissioners and families.
📈 A Simple Example
Let’s say your care business makes £100,000 profit this year.
You could:
- 💰 Take it all home
OR
- 💼 Use £30,000 to market your business
- 👥 Use £40,000 to hire a member to free up your time
In three years, the second option could help you:
- Win new care packages
- Fill more care hours
- Attract better carers
- Increase your business value
- And earn more profit in the long run
Think Like a Grown-Up Business
The care businesses that grow the fastest reinvest wisely. They don’t just build a job, they build a real company that runs well, serves people better, and can eventually run without them.
So next time you see your profits go up, ask:
“Will this help us grow, or just help me earn more right now?”
If you want your dom care or supported living business to grow, choose growth.