Building a Values-Driven Team
Recruiting isn’t just about hiring people. It’s about finding those who share your vision and values. In home care, every team member affects your clients and your business’s reputation. That’s why the first step in hiring is being clear about your values and vision. When you focus on these, you’ll build a team that doesn’t just do the job – they make a real difference.
Step 1: Define Your Vision and Values
Before you start hiring, think about what makes your company special. What is your mission? What do you care about most? Is it kindness, honesty, or reliability? Write these values down and make sure they’re part of everything you do, like your website and job ads.
When you’re clear about your values, you’ll naturally attract people who share them. For example, if you focus on going the extra mile for clients, look for candidates who love helping others. Make sure they know that sharing your values is not optional – it’s a must.
Step 2: Create Inspiring Job Descriptions
Your job ads should do more than list tasks. They should inspire people. Start by talking about your mission and how your team changes lives. Tell candidates you’re looking for people who care deeply about others.
For example, you could say: “We’re not just hiring caregivers. We’re building a team of kind and caring people who make a difference every day. If you value empathy, kindness, and excellence, you might be perfect for us.”
Include your values in the ad and make it clear that you want people who share them. When you do this, you’ll attract candidates who feel connected to your mission.
Step 3: Hire for Values, Not Just Skills
Skills are important, but shared values are the foundation of a great team. In interviews, ask questions that reveal what candidates care about. Look for examples of kindness, patience, and honesty.
Here are a few questions to ask:
- “Tell us about a time you went above and beyond for someone. What motivated you?”
- “How do you handle challenges with clients or their families?”
- “Why do you want to work in home care? What do you hope to achieve?”
By asking these questions, you’ll find people whose values align with yours. These are the candidates who will thrive and strengthen your team.
Step 4: Show Off Your Culture
People want to work where they feel valued and can grow. Highlight how you support your team with training, recognition, and career paths. Share stories of team members who have grown within your company.
Also, share your workplace culture on social media. Post photos of team events, celebrations, and community involvement. When candidates see this, they’ll feel a connection and want to be part of your team.
Step 5: Involve Your Team
Your current team knows your values better than anyone. Get them involved in recruiting. Encourage them to refer candidates or even join interviews when possible. This shows that every hire is a team effort.
You can also create a referral program to reward team members who bring in great candidates. When everyone works together to find the right people, your team becomes stronger and more united.
Final Thoughts: Hire for Heart, Build for Legacy
Building a great team takes thought and care. Focus on hiring people who share your vision and values. These are the people who will make your business stronger and your clients happier.
Recruiting doesn’t have to be stressful. It can be an exciting way to build a team that shares your passion for care and the community. With clear values and a positive approach, you’ll attract the right people to help your business grow.