by Tom Price | Oct 4, 2025 | Sales & Marketing
Imagine this: A young boy begged his dad for a dog. His dad finally said yes – as long as the boy promised to take care of it. One day, while Dad was at work, the dog got ticks. The boy panicked. He didn’t know what to do… so he went to Grandma. “Give the...
by Tom Price | Sep 27, 2025 | Sales & Marketing
A Simple Guide for Home Care Providers on a £250 Budget 👋 Why This Matters If you run a home care business and want to grow your private client base, you might be wondering: How much should I earn from each client? How much is it safe to spend to get one? Can I...
by Tom Price | Jul 19, 2025 | Sales & Marketing
Many home care owners think they need more clients. But in reality, what they really need is more staff. It’s a common trap. You feel pressure to grow, and the knee-jerk reaction is: “Let’s get more clients.” But here’s the real key: 👉 Your business is either demand...
by Tom Price | Jul 11, 2025 | Sales & Marketing
Most home care businesses focus on what they promise, but that’s not what clients remember most. They remember how you made them feel. There’s even a name for this: Peak-End Bias. People remember two things most about any experience: The emotional high point. The...
by Tom Price | Jul 5, 2025 | Business Strategy, Sales & Marketing
Most home care businesses do charge a slightly higher rate for evenings or weekends, usually just 5-10% more. But here’s the problem: that tiny bump doesn’t match the higher demand, staffing challenges, or the real value of those peak hours. The truth is, not all care...
by Tom Price | May 14, 2025 | Operations, Sales & Marketing
Good communication is the key to strong relationships in home care. Clients and their families need to feel informed, heard, and supported. Here’s how to enhance communication and build trust. Best Practices for Keeping Families Informed Families want regular...
