by Tom Price | Operations, Sales & Marketing
Why Happy Clients Are the Secret to Growing Your Home Care Business Running a dom care or live-in care business is all about trust. Families want to feel safe. They want to know their loved ones are being cared for by someone reliable, kind, and...
by Tom Price | Sales & Marketing
Why Your Home Care Leads Are So Expensive (And How to Fix It) If you run a home care business and your leads cost too much, you’re not alone. You might still be making money, but not as much as you could be. Here’s what most care businesses do: They...
by Tom Price | Sales & Marketing
Imagine this: A young boy begged his dad for a dog. His dad finally said yes – as long as the boy promised to take care of it. One day, while Dad was at work, the dog got ticks. The boy panicked. He didn’t know what to do… so he went to Grandma. “Give the...
by Tom Price | Sales & Marketing
A Simple Guide for Home Care Providers on a £250 Budget 👋 Why This Matters If you run a home care business and want to grow your private client base, you might be wondering: How much should I earn from each client? How much is it safe to spend to get one? Can I...
by Tom Price | Sales & Marketing
Many home care owners think they need more clients. But in reality, what they really need is more staff. It’s a common trap. You feel pressure to grow, and the knee-jerk reaction is: “Let’s get more clients.” But here’s the real key: 👉 Your business is either demand...
by Tom Price | Sales & Marketing
Most home care businesses focus on what they promise, but that’s not what clients remember most. They remember how you made them feel. There’s even a name for this: Peak-End Bias. People remember two things most about any experience: The emotional high point. The...
