Most home care businesses focus on what they promise, but that’s not what clients remember most.
They remember how you made them feel.
There’s even a name for this: Peak-End Bias. People remember two things most about any experience:
- The emotional high point.
- The end.
So how do you use that to make a lasting impression on your new clients?
Try this powerful little trick:
Pick One, Get Both.
Here’s how it works:
Right after a new client signs up, say:
“As a welcome gift, you can choose either [Bonus A] or [Bonus B], which would you prefer?”
Let them pick.
Then smile and say:
“You know what? Since you are such a wonderful person, how about I just give you both?”
Simple. Unexpected. Memorable.
Why this works:
- Choice builds engagement. People mentally commit to the one they choose.
- Surprise brings joy. Getting both creates an emotional high.
- Timing is perfect. It hits just as new clients might feel nervous or unsure.
- Cost stays the same. You were giving a gift anyway, now it works twice as hard.
- Bonus psychology: Once someone chooses one option, they feel the loss of the other. Giving both delivers emotional relief and deep gratitude.
Real Example:
“Would you like a comfort blanket or a pair of non-slip socks? … Actually, let’s give you both!”
Pro Tip:
Split any single bonus into two parts:
Part 1 and Part 2. Give them one… then surprise them with both.
Even if it’s digital, this turns an ordinary perk into an unforgettable experience, with no extra cost.
Want more ways to create lasting emotional moments for your clients?
We partner with home care business owners to grow with smart strategies and proven systems, or we acquire businesses to continue their mission.
Contact us below to learn more.