How to Own Your Name Online

Picture this:
A family is searching for your home care business on Google because they’ve heard great things. They type your name in… and the first thing they see isn’t you – it’s an ad from another home care agency down the road.

Ouch.

That means your competitors could be bidding on your business name and stealing your potential clients. But here’s the good news: there’s an easy, low-cost way to make sure that doesn’t happen.

Why “Owning Your Name” Is So Important

When someone searches for your home care business by name, they’re not a cold lead, they’re a warm prospect. They already know about you and are close to making a decision. That makes these searches some of the most valuable clicks you can get.

If you’re not running Google ads for your own name, you’re basically leaving the door wide open for competitors to swoop in.

The Easiest Marketing Win You’ll Ever Get

Here’s the simple strategy:
Buy Google ads for your business name and every variation of it.
That includes:

• “[Your Business Name]”

• “[Your Business Name] reviews”

• “[Your Business Name] pricing”

• “[Your Business Name] services”

• “[Your Business Name] competitors”

It takes about an hour to set up. The cost is small, and the return is usually huge because these clicks are high-intent.

The Secret to Making This Even More Powerful

Here’s the part most businesses miss:
Don’t just send those clicks to your homepage.

Instead, send them to a dedicated landing page with something valuable to offer, such as:

• A free “Choosing the Right Live-In Care” guide

• A downloadable family checklist for arranging live-in support

• A complimentary Live-In Care Needs Assessment

Someone searching your name is evaluating you. Give them something that builds trust, shows your value, and captures their contact information.

The Bottom Line for Home Care Agencies

Running ads on your own business name might feel strange at first, but it’s one of the highest-return moves you can make.

✅ You block competitors from poaching your prospects
✅ You get cheaper clicks than generic “home care” keywords
✅ You turn curious searchers into actual leads

In the home care world, every lead counts and this small step could mean the difference between a family calling you… or your competition.

Thinking of Selling Your Home Care Business?

We are actively acquiring reputable home care businesses in your area. If you’re exploring selling now or in the future, reach out for a friendly, no-pressure conversation. We’d love to learn about your business and see if there’s a great fit.

📞 Contact us below today.