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Preventing Burnout: What Most Home Care Owners Miss

Preventing Burnout: What Most Home Care Owners Miss

by Tom Price | Apr 30, 2025 | Leadership & Management, Tips & Best Practices

Carers aren’t just employees, they’re the face, heart, and soul of your service.   But here’s the harsh truth: burnout doesn’t start with them; it starts with your systems.  Yes, stress and fatigue play a role, but lack of support, respect, and recognition are the...
Stop Losing Clients to Voicemail, Here’s the Fix!

Stop Losing Clients to Voicemail, Here’s the Fix!

by Tom Price | Apr 23, 2025 | Sales & Marketing, Tips & Best Practices

Missed calls = missed revenue. If half your calls go to voicemail, how many potential clients are slipping away?  In home care, over 50% of inbound calls go to voicemail. But here’s the real kicker, 89% of those callers never call back.  Why? Because your voicemail is...
Preparing Your Home Care Business for a Successful Sale

Preparing Your Home Care Business for a Successful Sale

by Tom Price | Mar 19, 2025 | Business Strategy, Tips & Best Practices

Selling a home care business can feel overwhelming and emotional. For many owners, their business represents years of hard work, dedication to clients, and support for staff. However, misleading information in the market can disrupt an otherwise smooth sale, costing...
How to Advertise on Social Media & Google Ads!

How to Advertise on Social Media & Google Ads!

by Tom Price | Mar 12, 2025 | Sales & Marketing, Tips & Best Practices

As a home care business owner, using online advertising is a powerful way to grow your business and attract new clients. In this final blog of our mini-series, we’ll guide you through advertising on Facebook, Instagram, and Google Ads. By the end, you’ll understand...
How to Create Engaging Content for Home Care

How to Create Engaging Content for Home Care

by Tom Price | Mar 5, 2025 | Sales & Marketing, Tips & Best Practices

Social media is a powerful tool for marketing your home care business. It helps you stay connected with clients and their families, builds trust, and attracts new clients. However, creating the right content can feel overwhelming. In this post, we’ll share easy ways...
Are You Missing Potential Clients by Ignoring Social Media Marketing?

Are You Missing Potential Clients by Ignoring Social Media Marketing?

by Tom Price | Feb 26, 2025 | Sales & Marketing, Tips & Best Practices

Keeping Up With the Times: Why Social Media Matters  Let’s face it, keeping up with change isn’t always easy. If you remember carrying change for a payphone or using the Yellow Pages to find a number, you know those days are behind us.  Today, we have a world of...
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