Many businesses make the mistake of having the owner ask customers for reviews. But let’s be real, most people don’t feel connected to the owner or the manager. They feel connected to the person who actually helped them. Here’s how to shift that thinking and get more genuine reviews.
Step 1: Surprise the Customer with a Thoughtful Gesture
Have your team surprise a customer with a small gift or an extra service. It doesn’t have to be anything big, just something thoughtful and personal to them. A simple act of kindness can leave a lasting impression.
Step 2: Send a Friendly, Personal Message
As the owner or manager, follow up with a warm message:
“Hey [Name], [Employee] mentioned how much they enjoyed [helping/serving] you. They can earn a [£25] bonus if you leave them a 5-star review sharing your experience. Would you mind taking 2 minutes to help them out?”
This message feels personal, shows appreciation, and creates a direct connection between the customer and the employee.
Why This Works
- Creates Gratitude: People feel thankful and often want to give back after receiving a thoughtful surprise.
- Builds Personal Connections: The focus is on helping the employee, not just promoting the business.
- Adds Value First: You’re asking for a review after providing something meaningful, which makes the request feel more natural.
- Clear and Simple Ask: It’s an easy request with a clear benefit for someone the customer knows and appreciates.
This method is easy, honest, and really works. Try it out and see how it helps!