by Tom Price | Oct 4, 2025 | Sales & Marketing
Imagine this: A young boy begged his dad for a dog. His dad finally said yes – as long as the boy promised to take care of it. One day, while Dad was at work, the dog got ticks. The boy panicked. He didn’t know what to do… so he went to Grandma. “Give the...
by Tom Price | Jul 26, 2025 | Business Strategy
So… you figured it out.You stopped guessing.You solved the supply vs. demand puzzle in your home care business. Maybe you boosted referrals, ran new ads, or expanded your carer team.But despite all that, growth still feels heavy. Stress is still high. And your...
by Tom Price | Jul 19, 2025 | Sales & Marketing
Many home care owners think they need more clients. But in reality, what they really need is more staff. It’s a common trap. You feel pressure to grow, and the knee-jerk reaction is: “Let’s get more clients.” But here’s the real key: 👉 Your business is either demand...
by Tom Price | Jul 11, 2025 | Sales & Marketing
Most home care businesses focus on what they promise, but that’s not what clients remember most. They remember how you made them feel. There’s even a name for this: Peak-End Bias. People remember two things most about any experience: The emotional high point. The...
by Tom Price | Jul 5, 2025 | Business Strategy, Sales & Marketing
Most home care businesses do charge a slightly higher rate for evenings or weekends, usually just 5-10% more. But here’s the problem: that tiny bump doesn’t match the higher demand, staffing challenges, or the real value of those peak hours. The truth is, not all care...
