Imagine this:
A young boy begged his dad for a dog.
His dad finally said yes – as long as the boy promised to take care of it.
One day, while Dad was at work, the dog got ticks. The boy panicked. He didn’t know what to do… so he went to Grandma.
“Give the dog some garlic,” Grandma said. “It’ll kill the ticks.”
The boy tried, but the dog refused to eat the garlic.
He ran back, upset. “Grandma, it didn’t work!”
She smiled. “You don’t just give the dog garlic. You wrap it in ham first.”
So, the boy wrapped the garlic in ham and this time, the dog ate it. Problem solved. Ticks gone. Dog happy.
What This Has to Do with Domiciliary Care
Let’s say garlic is what people need: safe, regulated, high-quality domiciliary care. That’s essential, but it’s not always what families are looking for when they’re in crisis or unsure about bringing care into the home.
Ham is what they want: peace of mind, more time for themselves, help with Dad’s dementia, or someone kind who can pop in and look after mum.
If we lead with garlic, talking about care plans, medication handling, and risk assessments – we might lose them. It’s too much, too soon.
But if we lead with what they’re already searching for:
- “Help looking after Dad after his hospital stay”
- “Someone to check on Mum while I’m at work”
- “Support at home that feels like family, not just care”
That’s the ham. It’s comforting, it feels helpful right now and once they trust you, you can show them the full picture of professional care (the garlic) they’ll truly benefit from.
Your Domiciliary Care Marketing Needs More Ham
When families are searching for help, they’re often scared, confused, or overwhelmed. They’re not Googling “CQC-compliant personal care providers.”
They’re Googling:
- “Help with Dad’s meals after his hospital stay”
- “Someone to support Mum with her medication while I’m at work”
- “Carers to help with personal hygiene”
So make sure your website, blogs, and social media speak their language. Lead with their worries. Show them you understand. Then explain how your care service helps.
Quick Win for Your Dom Care Blog or Website:
- ✅ Replace jargon with real-life situations families face
- ✅ Write blog titles like: “Worried About Mum Falling? Here’s What You Can Do” or “3 Signs It Might Be Time for Care at Home”
- ✅ Focus your homepage on solutions, not services
- ✅ Talk about outcomes like peace of mind, confidence, safety, not just tasks like “personal care” or “meal prep”
Remember
The garlic is still there – your brilliant care team, your experience, your CQC rating. But the ham helps families trust you first.