Why Reputation Matters More Than Ever
Many home care businesses that work mainly with local authorities haven’t focused on building a strong reputation. After all, if your main client is steady, why worry about what others think? But here’s the truth: relying too much on one revenue stream is risky.
For example, we’ve seen businesses lose large contracts, sometimes cutting 70% of their yearly revenue overnight. Even with 12 months’ notice, replacing that revenue is hard. That’s why building your reputation and growing your private client base is so important. It helps protect your business and keeps you from feeling stuck without options.
So, where should you start? The good news is you already have the basics – your clients, their families, and your team. Let’s break it down and see how to use them effectively
Harness the Power of Reviews
Reviews are gold. Studies show 88% of customers who read an online review say it influenced their buying decision and choosing a care provider is no different. Families seeking care for their loved ones want real, honest feedback.
Make sure your reviews are easy to find, up-to-date, and visible on platforms like:
- Social media – Facebook, LinkedIn, Instagram, Twitter(X)
How to Get Reviews
Getting reviews takes some effort, but it doesn’t have to be hard. Start by asking the family member who is most involved in care decisions for feedback. Then, offer them something in return—like 30 minutes of free care—for every platform where they post their review.
Even better, if they copy and paste the same review across multiple platforms, your business benefits even more. Why? Because every review increases your chances of getting new clients. When you think about how much one new client is worth, offering this incentive is a no-brainer.
Showcase Your Amazing Team
Your team is your biggest strength. Show them off! Share their stories and highlight the amazing work they do. For example:
- Post pictures of special days out with clients.
- Share moments like playing games or chatting with clients.
- Celebrate team milestones and events.
These small steps help potential clients connect with your team on a personal level. People want to work with businesses they feel connected to and seeing your energy and passion makes that connection easier.
Share Your Expertise
You’re an expert in your field, so don’t keep that knowledge to yourself. Don’t underestimate how much value you can provide to someone seeking care for the first time.
Create content that simplifies the process for potential clients. For example:
- A simple guide explaining what to expect, from the first review to assessment and onboarding.
- Short videos or blogs that answer common questions.
When you do this, families will feel confident in your expertise before they even meet you. This makes it easier for them to trust and choose you.
Build It, and They Will Come
Focus on reviews, showcase your team, and share your knowledge. These steps will help you build your reputation and attract more clients. It takes time, but if you stay consistent, you’ll create a strong foundation that your business can rely on again and again.