by Tom Price | Jul 19, 2025 | Sales & Marketing
Many home care owners think they need more clients. But in reality, what they really need is more staff. It’s a common trap. You feel pressure to grow, and the knee-jerk reaction is: “Let’s get more clients.” But here’s the real key: 👉 Your business is either demand...
by Tom Price | Jul 11, 2025 | Sales & Marketing
Most home care businesses focus on what they promise, but that’s not what clients remember most. They remember how you made them feel. There’s even a name for this: Peak-End Bias. People remember two things most about any experience: The emotional high point. The...
by Tom Price | Jul 5, 2025 | Business Strategy, Sales & Marketing
Most home care businesses do charge a slightly higher rate for evenings or weekends, usually just 5-10% more. But here’s the problem: that tiny bump doesn’t match the higher demand, staffing challenges, or the real value of those peak hours. The truth is, not all care...
by Tom Price | Jul 1, 2025 | Business Strategy
How to Keep More Self-Funding Clients (Starting Day One) The first three months with a new client can determine the next three years of your business. Whether you offer personal care, companionship services, or live-in care, those first 90 days are...
by Tom Price | Jun 25, 2025 | Business Strategy
Your Business Might Be Booming, But What’s the Next Move? Running a business can feel amazing when everything’s going right. Money is coming in, customers are smiling, and your team is doing a great job. It’s exciting! And when things are smooth, it’s easy to...
