by Tom Price | Feb 26, 2025 | Sales & Marketing, Tips & Best Practices
Keeping Up With the Times: Why Social Media Matters Let’s face it, keeping up with change isn’t always easy. If you remember carrying change for a payphone or using the Yellow Pages to find a number, you know those days are behind us. Today, we have a world of...
by Tom Price | Feb 12, 2025 | Business Strategy, Sales & Marketing
What Is Lifetime Value (LTV) and Why It’s Important for Your Home Care Business As a home care business owner, you want to grow your company and make informed, strategic decisions. One of the best ways to do this is by understanding Lifetime Value (LTV). But what is...
by Tom Price | Feb 5, 2025 | Sales & Marketing, Tips & Best Practices
Why Reputation Matters More Than Ever Many home care businesses that work mainly with local authorities haven’t focused on building a strong reputation. After all, if your main client is steady, why worry about what others think? But here’s the truth: relying too much...
by Tom Price | Jan 13, 2025 | Sales & Marketing
How to Market Your Home Care Business and Attract Private Clients To grow your private client base, marketing is essential. Whether you’re just starting or have been established for years, a thoughtful, strategic approach will help you reach potential clients...
by Tom Price | Dec 18, 2024 | Sales & Marketing
Why Private Clients Matter for Growth Expanding your home care business’s private client base can be a game-changer. It not only ensures financial stability but also creates growth opportunities and enables you to deliver higher-quality, personalised care. However,...
