by Tom Price | Jul 11, 2025 | Sales & Marketing
Most home care businesses focus on what they promise, but that’s not what clients remember most. They remember how you made them feel. There’s even a name for this: Peak-End Bias. People remember two things most about any experience: The emotional high point. The...
by Tom Price | Jul 5, 2025 | Business Strategy, Sales & Marketing
Most home care businesses do charge a slightly higher rate for evenings or weekends, usually just 5-10% more. But here’s the problem: that tiny bump doesn’t match the higher demand, staffing challenges, or the real value of those peak hours. The truth is, not all care...
by Tom Price | Apr 2, 2025 | Sales & Marketing
Most businesses get customers. Some of those customers refer, some leave reviews. Now, they’re all good things. However, most of the time, those good things happen by accident. I’ve found you can get significantly more customers when you design it on purpose. Here’s...
