by Tom Price | Aug 9, 2025 | Tips & Best Practices
How to Own Your Name Online Picture this:A family is searching for your home care business on Google because they’ve heard great things. They type your name in… and the first thing they see isn’t you – it’s an ad from another home care agency down the road....
by Tom Price | Aug 2, 2025 | Tips & Best Practices
Over 40% of startup businesses fail because of people problems, often due to the wrong co-founder or partner. In the world of home care, this can mean the difference between meaningful growth and painful burnout. You’ve probably heard the saying:”A good partner...
by Tom Price | Apr 30, 2025 | Leadership & Management, Tips & Best Practices
Carers aren’t just employees, they’re the face, heart, and soul of your service. But here’s the harsh truth: burnout doesn’t start with them; it starts with your systems. Yes, stress and fatigue play a role, but lack of support, respect, and recognition are the...
by Tom Price | Apr 23, 2025 | Sales & Marketing, Tips & Best Practices
Missed calls = missed revenue. If half your calls go to voicemail, how many potential clients are slipping away? In home care, over 50% of inbound calls go to voicemail. But here’s the real kicker, 89% of those callers never call back. Why? Because your voicemail is...
by Tom Price | Mar 19, 2025 | Business Strategy, Tips & Best Practices
Selling a home care business can feel overwhelming and emotional. For many owners, their business represents years of hard work, dedication to clients, and support for staff. However, misleading information in the market can disrupt an otherwise smooth sale, costing...
by Tom Price | Mar 12, 2025 | Sales & Marketing, Tips & Best Practices
As a home care business owner, using online advertising is a powerful way to grow your business and attract new clients. In this final blog of our mini-series, we’ll guide you through advertising on Facebook, Instagram, and Google Ads. By the end, you’ll understand...
